Our Story
Our journey began in 2010, rooted in a clear and purposeful vision—to provide the Indian market with footwear that delivers dependable comfort, lasting quality, and genuine value. At a time when affordability often came at the cost of durability, we chose a different path. We started by importing and trading Aerosoft footwear through established wholesale channels, laying the foundation of our business on trust, consistency, and product integrity.
During these formative years, we developed a deep understanding of footwear—from material performance and construction techniques to consumer preferences and market dynamics. Working closely with retailers and distributors across India gave us firsthand insight into what customers truly expect from everyday footwear: comfort that lasts, fit that feels right, and products that stand up to daily wear.
As consumer buying behavior evolved, so did we. In 2015, recognizing the transformative potential of digital commerce, we strategically expanded into e-commerce, partnering with India’s leading online marketplaces including eBay, Snapdeal, Amazon, and Flipkart. This transition marked a pivotal moment in our growth. Selling directly to end consumers allowed us to listen more closely, respond faster, and learn deeper—understanding real-world feedback on comfort, durability, pricing, and service expectations at scale.
With growing confidence and market reach, we expanded our portfolio by adding the Adda brand, further strengthening our presence across all major Indian platforms. This phase of our journey sharpened our expertise in managing diverse product lines, optimizing fit and design, and delivering consistent quality across high-volume demand—while never losing sight of the end user.
Yet, despite our success in trading and distribution, we felt a stronger calling: to create something of our own—a brand built entirely on our experience, values, and commitment to customer satisfaction. Driven by this vision, we took a decisive step forward into manufacturing, embracing India’s growing capabilities and aligning with the spirit of Make in India.
This bold evolution gave birth to Aerofast—our proudly Made in India footwear brand, owned by Fortune Inc. Aerofast is the culmination of everything we have learned over the years: thoughtful design, superior comfort engineering, reliable materials, consistent quality control, and honest, accessible pricing. Each pair reflects our belief that good footwear should not only look modern but also support the wearer throughout their day, step after step.
Today, we are entering an exciting new chapter. Our focus has evolved beyond products alone—we are building a brand ecosystem centered on measurable customer satisfaction. From material selection and ergonomic design to finishing, packaging, and after-sales service, every detail is guided by one principle: the customer’s comfort and confidence.
We believe footwear is not just an accessory—it is a daily companion. That belief drives our relentless pursuit of improvement, innovation, and trust-building. Every product we release is designed to earn loyalty through performance, comfort, and service excellence.
We are not just making footwear.
We are building trust under every foot.
Our Motto
“Designed for Comfort. Built on Trust.”
Because when your feet believe in us,
every step feels right.
